Better Managed PPC Marketing
PPC marketing is the process of buying a customer from a search engine with an advertisement directed toward your company’s landing page. If implemented correctly, your site should begin buzzing with new business, funneling in an excellent return for the advertisement cost.
In the wrong hands, this kind of project management can create an incompetent pay-per-click campaign that could cost your company thousands of dollars and generate very few leads. The rise of these so-called “PPC experts” has given the true online marketers a bad name. Unfortunately, this is why many local companies think pay-per-click campaigns don’t work. The truth is, when you have an experienced marketing company handling your PPC campaigns, your marketing efforts are nearly turn key. We optimize campaigns on a monthly and even weekly basis to maintain the biggest bang for your buck, generating your company more local leads each month.
By placing your local PPC services in the right hands, you can poise your website to make a nice return on your investment, taking advantage of the most valuable target market: local customers who are looking for your services. Quit wasting your time and money with advertising that goes in front of people who aren’t interested in seeing what you have to offer. Pay-per-click makes it possible to stand out at the top of the search engine only for those local customers who search for your company’s products or services.
Aid Your Marketing Efforts With PPC Services
- Home Improvement
- Law Firms
- Accounting Practices
- Medical Practitioners
- Retail Stores
- Not-for-profits
- And MANY More
Understanding the search engines is fundamental when creating a local PPC marketing campaign. While paying to appear on the first page of these search engines may seem easy, it’s actually a lot more complicated than it seems. Behind the scenes of every PPC campaign are keyword research, conversion optimization, quality scores, and text-ad displays that catch the attention of searchers. PPC requires a strategic kind of art form in which our experts are able to optimize your campaign into an efficient machine that converts local traffic on a regular basis.
Blue Balloon Marketing has the experience and skill sets needed to develop this kind of campaign for any local company looking to generate more leads. Whether you run a moving company, law firm, home improvement company, or other local business, our team has helped many small and large national companies reach their marketing goals through the power of pay-per-click advertising. PPC can work well by itself or in conjunction with an SEO plan to dominate the front page of the search engines in multiple positions. Searchers tend to focus on the higher placements in the search engines, and by controlling these positions you can blow your competition out of the water.